Flare Street Blog

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  • We can't believe there 40,000 flare-lovers on our Instagram!!!!

    As a HUGE, MASSIVE THANK YOU we're having a 4-hour sale tomorrow! And a giveaway, because we're just too excited about this!
    Starting at 6am AEST for 4 hours, jump on our site to snap up your favourite flares! We're running low on a lot of styles and sizes, so we can't guarantee they'll stick around for long. This sale is also valid on ANY of our pre-sale items too!! 

    We also thought we'd do a little throw back to 2013, when we had 30 flare-lovers on our Instagram, we were scouring our suppliers for velvet, making our first pair of flares and wondering where this journey might lead... 

    We thought we tell a bit of a story about the beginning with a few grainy, old phone pictures...

    Flare Street the beginning 2013

    With the help of our super old Blog Spot account, we were able to find a picture of the first ever flares we sold. These were called Scooby Doo, made from Orange Burnout Velvet and headed to our very first customer ever. Her name was Johanna and she lived in Florida, USA. I remember this vividly, because I'd just opened up Flare Street on Etsy and wasn't even sure if anyone would be interested in flares...  Turns out, there was at least one more flare-lover out there! 
    Johanna is still a treasured customer of ours, I think her Flare Street collection is up to about 30 pairs these day! 

    In the first few months, my sisters, Mum and I had a little party to celebrate having 30 flare-loving followers on Instagram. It's funny to think about that now, it was a really big deal to know there were at least 30 other people out there who loved flares as much as me!

    Flare Street original flares 2013

    Below is our very first Instagram post EVER. This was June 2013, I'd made an account and started posting the flares I was making from my mum's kitchen table, her apartment was FULL of fabric and machines after a matter of months!

    I remember at this time, the hashtag #bellbottoms had been used 8,000 times. Having a quick peek in early 2019, the hashtag is sitting on 140,573.... That's a LOT of flare-love in 5 years! 

    Flare Street first Instagram photo

    Our Amalia Flares that we've just released were inspired by our very first flares. We only had one of these and it was an Indian block printed fabric with elephants dancing around the trim. 

    Flare Street first photoshoot

    As our Etsy store was growing, my beautiful little sister, Ash and I, staged our first ever photoshoot. We had some wonderful helpers as well and these pictures are still some the favourites! 

    The fabric in these pictures was SO SPECIAL! We didn't tell you all at the time, but it was a dead stock fabric we'd picked up from Prada. A beautiful Italian made fabric, designed by Prada and it was seen dancing down Milan Fashion Week catwalk just months before... we really hit the jackpot with this beautiful knit. We sold so soo much of them that it gave us the funds to really get Flare Street going.
    Due to these sales, we were able to buy a new machine, which cut down the time of making a pair of flares from 4 hours to just over 1 hour. We could purchase fabric we'd dreamed of buying and much, much more of it! 

    Flare Street first photoshoot

    In 2013 and 2014, when we first started looking for velvet, it was so hard to find! Below is a picture of Ash, at Paradise, a beautiful forrest near Apollo Bay. Whenever I came across velvet, I snapped it up. This was a really rare Italian burnout velvet. There's no wonder why our current range is mainly velvet, it's just too lush to pass up!

    Flare Street first photoshoot Apollo Bay

    I remember calling one of my suppliers and begging them for just a little bit more. I'd sold out of my favourite velvet fabric and hadn't kept a pair for myself... they called back the next day and had good news! They had the tiniest amount of fabric deep in their warehouse...It was enough for one last pair. I still groove around in them, they're 5 and a half years old and still going strong.

    The end of 2014 and beginning on 2015 marks a whole other stage in Flare Street's life... we'll have to wait for another big celebration before we throw-back to that time!

    We can't thank you all enough for all the love and support that you've sent our way.  There was no way, in 2013, that we thought Flare Street would ever have 40,000 flare-lovers on one platform... it is just amazing for us to think about!

    We can at least have a flash-sale to celebrate and a giveaway!! 
    Stay tuned on our Instagram for more info!

    Spread the flare-love xx

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  • Hand drawn designs and the softest of velvets - welcome to Tuscan Dreams!

    Flare Street's latest collection of exclusively drawn fabrics!
    A Tuscan reverie of simple pleasures; panoramic countryside dusted with sunflowers & villa’s, kissed by the warming sun.

    Flare Street’s exclusive prints are bold, hand drawn illustrations, reminiscent of Art Deco in the 1960’s. The flares are exclusively designed pieces of artwork for Flare Street, made in Melbourne, created from quality Velvet that is sustainably printed in Australia.

    Jet set to the Tuscan countryside and indulge in La Dolce Vita, with ‘Tuscan Dreams’ by Flare Street.

    Shop the new flares here!! 

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  • Our latest collection of Exclusively Designed Flares!

    A Tuscan reverie of simple pleasures; panoramic countryside dusted with sunflowers & villa’s, kissed by the warming sun.

    Flare Street’s exclusive prints are bold, hand drawn illustrations, reminiscent of Art Deco in the 1960’s. The flares are exclusively designed pieces of artwork for Flare Street, made in Melbourne, created from quality Velvet that is sustainably printed in Australia.

    Jet set to the Tuscan countryside and indulge in La Dolce Vita, with ‘Tuscan Dreams’ by Flare Street.

    Shop the new flares here!! 

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  • Gold Velvet: 1977

    Our most recent blog post features our new Golden Mustard Velvet Flares, shot on a wintery Saturday in Northcote by two Melbourne based photographers.

    Check out their throwback to 1977 below!

    Stacey's Shots:

    Golden Velvet Flares

    Golden Mustard Velvet Flares

    Golden Mustard Velvet Flares

    Golden Mustard Velvet Flares

    Golden Mustard Velvet Bell Bottoms

    Golden Mustard Velvet Flares

    Golden Mustard Velvet Bells

    Golden Mustard Velvet Bell Bottoms

    Golden Mustard Velvet Flares

    Golden Mustard Velvet Flares

    Golden Mustard Velvet Flares

    Golden Mustard Velvet Flares

    By Neil:

    Gold Velvet Flares Bellbottoms

    Golden Mustard Flares

    Golden Mustard Flares

    Golden Mustard Flares

    Golden Mustard Flares

    Golden Mustard Bell Bottoms

    Golden Mustard Flares

    The Photographers:

    Stacey Johnson

    @stuzphotography http://www.stuz-photography.com

    Neil Richards

    @websitesarelovely https://www.neilrichardsphotography.com

    Makeup Artist: Kahlii Morrison

    @kahliimorrison_mua https://www.facebook.com/kahliimorrisonmakeupartist/?fref=mentions

    Model: Danielle Horvat

    @daniellehorvat http://www.imdb.com/name/nm2954814/

    Location: Grandfather's Axe

    @grandfathers_axe http://www.grandfathersaxe.com.au/main.html

     

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  • Porchside in our Plum Wine Flares

    Red Velvet Flares

    She stole our hearts in her Grooving the Moo Instagram picture and here she is again rocking our Plum Wine Velvet Flares in the latest edit 'Porchside'.
    Sarah Matthews features as the alluring flare-goddess she is in this series by Avril Tait. It was shot last week in the South Australian sunshine and we're in looove!  

    Red Velvet Flares

    Red Velvet Flares

    Red Velvet Flares

    Red Velvet Flares

    Red Velvet Flares

     

    Red Velvet Flares

    Red Velvet Flares

    Red Velvet Flares

    Shop our Burgundy Plum Wine Velvet Flares here! 

    Credits:

    Photographer: Avril Tait 
    Model: Sarah Matthews

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  • I'm With The Band: Miss Pamela Des Barres

    We posted this image of Miss Pamela and the GTO's over the weekend and have had so many questions! Flare-lovers worldwide asking 'who's Miss Pamela' and how she ties into Flare Street (besides of her goddess-like style).
    So we thought we'd start a regular 'Babe's Who Inspire Us' blog and delve straight into it with Miss Pamela Des Barres!

    Pamela Des Barres Flare Street

    "I was floating around in the Garden of Eden, thrilled to be a human being at the Human-Be-In, knowing the world could be saved if we loved one another. I was draped in flowers, bestowed upon me by my brothers and sisters. I was laughing, loving, breathing Princess of Peace..." Pamela Des Barres.

    Best known as the free-spirited, head of the groupies based along the LA strip in the late 60's. Through her 5 books ( I'm With The Band: Confessions of A Groupie is our favourite) she tells her story - from the dudes and their rock n roll bands, pioneering free-love to The GTO's.
    Frank Zappa started and produced a 7 piece, all girl-groupie band called The GTO's -Girl's Together Outrageously - pictured above. A band made up of groupie-girls but also symbolising the camaraderie and solidarity between women. 

    Pamela Des Barres

    Pamela Des Barres

    If you're wondering why she seems familiar, it might be because Penny Lane from Almost Famous was based on her - her style, fashion and mannerisms. 

    Pamela Des Barres

    Snippets of an interview from Vice Magazine with Miss Pamela:

    One of the things that really struck me about 'I'm with the Band' is its sincere sense of excitement. You really seemed to be enjoying your life and on this giddy, very girlish physical, and emotional thrill ride.

    A lot of people try to darken the 60s and early 70s, and my story is very light. Of course there's heartbreak, but I'm very blessed with an optimistic nature. I would bounce back and get my heart broken again and bounce back and get it broken again. The fact is that we all get our heart broken, I just got mine broken my Jimmy Page. Everybody goes through it, and I think that's also what people related to the humanity that I was putting on the page. The reality of being a young woman growing up in Hollywood in the thick of the madness.

    Do you think you'll be remembered as a feminist?

    I think I'll be remembered as a sexual pioneer in a way, someone who wasn't afraid to have sex, go after what she wanted including men, and write about it. 

    What does "groupie" mean to you?

    To me and to everyone else it should just mean sharing love. That's all it's about, and love of music first of all, but of course it's become a much broader term now. You can be a groupie for anything. It started out with "group." You were after the group; you wanted to be with the group. You wanted to share ideas and yourself and interact with the group.

     

    Check out our Pintrest board for more images here 
    Read more of the above interview at https://noisey.vice.com/en_us/article/the-legend-of-pamela-des-barres-rock-n-rolls-most-iconic-groupie

    For more on Miss Pamela have a read of her books, particularly 'I'm With The Band: Confessions of A Groupie' & 'Take Another Little Piece of My Heart: A Groupie Grows Up.'

    Pamela Des Barres

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